Dealer Wholesale Program
Authorized archery retailers can apply for wholesale access to Morrell Yellow Jacket, Center Punch, Outdoor Range, High Roller, Transformer, and NASP-approved target lines, plus marketing support and new-release inventory.
Stock dependable archery targets and program-ready supplies from Morrell Targets. Our dealer program helps pro shops, sporting-goods retailers, schools, and clubs access durable, Made-in-the-USA target solutions, wholesale opportunities, and product support. From high-volume range targets to NASP-approved options, we help you serve beginners, bowhunters, and competitive archers with equipment built for repeated shooting.
Programs and target supply options for retailers, schools, clubs, and archery professionals nationwide.
Authorized archery retailers can apply for wholesale access to Morrell Yellow Jacket, Center Punch, Outdoor Range, High Roller, Transformer, and NASP-approved target lines, plus marketing support and new-release inventory.
Schools, camps, 4-H groups, and community programs can order NASP-approved targets, scoring paper, replacement covers, and institutional supplies through a dedicated school and club ordering process.
Professional archers, hunters, and outdoor creators can apply for product-in-kind partnerships that support tournament representation, content creation, and promotion of Morrell target products.
Morrell Targets helps pro shops and program leaders offer target solutions designed for easy arrow removal, long-term durability, and repeated shooting. Dealers can source direct for retail shelves, while schools and clubs can access program-specific equipment and consumables. With Made-in-the-USA manufacturing, rebuildable options on select targets, and support for NASP participants, your customers can practice with confidence season after season.
See why retailers, schools, and archers choose Morrell Targets for dependable target solutions.
"Morrell Targets, is the premier Target Manufacturer in the industry. Very Quality Product, long lasting, sharp looking, and so many varieties for whatever the need. I highly recommend a Morrell Targets."
"Helpful staff, customer service & loading docks. Genuinely cares & supports the growth of the sport of archery & youth archery."
"I love Morrell! Mother of 3 boys, I didn't quite know what target to pick. I wanted to pick a target that would last but we're not so hard core that I should pick a pro-target either! lol. Morrell helped me and gave me some great tips on how to..."
"Wonderful people and targets. Thanks for all the help Jeff!"
"I bought the Morrell Kinetic 1.0 no fps limit target. AMAZING!!!!! It stops my crossbow bolts dead (370 fps) & is the easiest 2 finger arrow removal ever! It is a field tip target & performs perfectly with field tips. I have been using Morrell targets for almost 40 years..."
"Been shooting Morrell products for years and they never disappoint!!! I can't imagine how hard it is to come out with new products in a constant changing industry like archery, but they do. Keep up the great work Morrell."
"I have been shooting Morrell Targets since 1992. By far the best bang for the buck. Long lasting and easy arrow removal. Morrell will always be my go to target!"
"Morrell Targets, is the premier Target Manufacturer in the industry. Very Quality Product, long lasting, sharp looking, and so many varieties for whatever the need. I highly recommend a Morrell Targets."
"Helpful staff, customer service & loading docks. Genuinely cares & supports the growth of the sport of archery & youth archery."
"I love Morrell! Mother of 3 boys, I didn't quite know what target to pick. I wanted to pick a target that would last but we're not so hard core that I should pick a pro-target either! lol. Morrell helped me and gave me some great tips on how to..."
"Wonderful people and targets. Thanks for all the help Jeff!"
"I bought the Morrell Kinetic 1.0 no fps limit target. AMAZING!!!!! It stops my crossbow bolts dead (370 fps) & is the easiest 2 finger arrow removal ever! It is a field tip target & performs perfectly with field tips. I have been using Morrell targets for almost 40 years..."
"Been shooting Morrell products for years and they never disappoint!!! I can't imagine how hard it is to come out with new products in a constant changing industry like archery, but they do. Keep up the great work Morrell."
"I have been shooting Morrell Targets since 1992. By far the best bang for the buck. Long lasting and easy arrow removal. Morrell will always be my go to target!"
"Morrell Targets, is the premier Target Manufacturer in the industry. Very Quality Product, long lasting, sharp looking, and so many varieties for whatever the need. I highly recommend a Morrell Targets."
"Helpful staff, customer service & loading docks. Genuinely cares & supports the growth of the sport of archery & youth archery."
"I love Morrell! Mother of 3 boys, I didn't quite know what target to pick. I wanted to pick a target that would last but we're not so hard core that I should pick a pro-target either! lol. Morrell helped me and gave me some great tips on how to..."
"Wonderful people and targets. Thanks for all the help Jeff!"
"I bought the Morrell Kinetic 1.0 no fps limit target. AMAZING!!!!! It stops my crossbow bolts dead (370 fps) & is the easiest 2 finger arrow removal ever! It is a field tip target & performs perfectly with field tips. I have been using Morrell targets for almost 40 years..."
"Been shooting Morrell products for years and they never disappoint!!! I can't imagine how hard it is to come out with new products in a constant changing industry like archery, but they do. Keep up the great work Morrell."
"I have been shooting Morrell Targets since 1992. By far the best bang for the buck. Long lasting and easy arrow removal. Morrell will always be my go to target!"
Built around practical innovation, durable products, and responsive support for the archery community.
American-made targets are engineered for dependable performance across demanding retail, range, and school applications.
Since 1986, Morrell Targets has grown from a garage-built idea into an established manufacturer.
Approved dealers receive wholesale access, marketing support, and opportunities to stock new-release inventory early.
Official NASP support helps schools and clubs source compliant targets and essential program consumables.
Archery-focused people behind targets built to last.
Owner/Founder
Dale Morrell is the Owner and Founder of Morrell Manufacturing, Inc., the company behind Morrell® Targets — America's premier archery target manufacturer. Back in the mid-1980s, while working day to day as a brick mason, Dale began crafting a bag target design in his garage driven by his passion for archery and a desire for a target that offered easy arrow removal and lasting durability. That hands-on ingenuity became the foundation for what is now a nationally recognized brand celebrating over 40 years in business. Dale's commitment to building great products backed by even greater customer support remains the core philosophy of Morrell® Targets, guiding the company's continued innovation, Made-in-the-USA manufacturing, and its role as a trusted partner to archers, schools, and competitive shooting organizations across the country.
Data Protection Officer
Shanna Bourne serves as the Data Protection Officer at Morrell Manufacturing, Inc., the company behind Morrell® Targets. In this critical role, Shanna is responsible for developing and implementing the company's comprehensive roadmap for complying with data protection regulations, including GDPR. She plays a key part in promoting awareness of data privacy practices across the entire organization, ensuring that both customer and business data are handled with the highest standards of integrity and security. Shanna's work reflects Morrell® Targets' broader commitment to operational excellence and customer trust — values that have been central to the company's reputation since its founding in 1986. Her dedication helps ensure that customers can interact with Morrell® Targets with full confidence in how their information is protected.
Pro shops, sporting-goods retailers, and outdoor specialty stores can submit Morrell Targets’ online Dealer Credit Application to request a wholesale account. Approved dealers receive access to wholesale pricing for eligible target lines, marketing support, and new-release inventory opportunities. The application process helps Morrell establish a direct retail relationship and ensure products are represented by qualified sellers.
Speak with our team about products, programs, and ordering options.
Recognized in consumer and dealer contests
American manufacturing for durable target designs
Supporting youth archery program equipment needs
Tell us whether you are a retailer, school, club, or archery professional, and our team will help direct your inquiry.
For immediate assistance, feel free to give us a direct call at 800.582.7438. You can also send us a quick email at info@morrelltargets.com.
For immediate assistance, feel free to give us a direct call at 800.582.7438. You can also send us a quick email at info@morrelltargets.com.